Lilith Connelly was an up-and-coming pop star in the United States. With her iconic gothic Victorian costuming and makeup that was in high contrast with her upbeat, techno-infused music, she was one of the largest pop stars in the country. That was, until tragedy struck, as during the ball drop on New Year's Eve, Lilith vanished on stage on live television. The only known videographic evidence of what happened to Lilith Connelly resides in "The Ruiz Video", a video taken on a smartphone during the performance by blogger Valencia Ruiz of The Valencia Effect, which is now considered "lost media" to the true crime and similar online circles.